45th Parallel Wines
Art Direction and Brand Identity
New visual identity for a beloved wine shop in St. Johns. There is an emphasis on eclecticism and community which is at the heart of where they are located.
OVERVIEW
Create various deliverables required when launching a brand. This includes logo/ wordmark, posters, and various other deliverables such as a movie theater display.
PROJECT
The client had a revitalized sense of passion for the brand and had a lot of new ideas as to where it could go from there.
RESULT
Irregulars Welcome
St. Johns is a Portland neighborhood where the setting is as distinguished as the locals who live there. In order to champion the culture of the area we created a message to yell from the rooftops. An offer which declares that only particularly paradoxical people are welcome into the establishment.
Account Manager:
Jamie Komitor
Strategist:
Amanda Sapp
Art Director:
Anand Kailasam
Copywriter:
Catherine Retica
Creative Director:
Walt Burns
Created By:
broadhead.