Fire Lily Coffee
Creative Direction and Strategy
Expressive brand identity that showcases the vibrancy of Kenya and the coffee they make.
OVERVIEW
Deliver a cohesive brand book that includes packaging, web design, social media, and signage.
PROJECT
Revitalized passion for the brand by engaging with its customers more authentically. Received an award and various news stories covering both Fire Lily and Student Work.
RESULT
Origin
Fire Lilies are a prominent flower found in Kenya. They are often viewed as a symbol of resilience because they only grow from the ashes of forest fires when rainfall washes away the debris and the ecosystem recovers.
Influence
The visual direction takes influence from Neo-Expressionism and Kenyan street art from the ‘90s. These visuals are combined with a tone of voice that has just as much character as the flavor notes in the coffee. All of those parts together and you have a recipe for a brand that can inspire communities.
Kenyan Bold
A tribute to the brilliant artists, activists, and athletes who have championed Kenya. To all of those who are unapologetically daring and uplift communities. Despite others telling them what they can and can’t achieve.
Account Managers:
Carolina Chaves Barrios, Lexyy Trinidad, and Luke Rinella
Strategists:
Michael Koach, Isabel Phillips, Zoe Kimmel, and Elis Bell
Media Planner:
Carolina Chaves Barrios
ACDs:
Pema Thangzur and Anand Kailasam
Copywriters:
Maya Lishka, Jaiden Armitage, and Eric Ucan
ECDs:
Guy Ragnetti and Scott Clum
Art Directors:
Kate Kolakowski, Niik Ingram, and Erik Hernandez Juan
Created By:
Student Work