Noblecraft Odyssey
Art Direction and Brand Identity
Acted as the senior art director in creating a new brand for Noblecraft. One of Oregon’s first premium cannabis farms.
OVERVIEW
Create a new eye catching brand for the client in order to expand their target demographic. There was an emphasis on continuity for this new identity and the existing brand.
PROJECT
Created a completely new brand from the ground up over six months. The first three were dedicated to creating different directions. The other three months were spent building out the direction chosen by the client for them to use.
RESULT
Astral Projector
Elevate your surroundings by transcending reality. These vibrant colors enhance any environment, creating an otherworldly ambiance.
Third Eye Mask
Isolate your senses and heighten your experience. Manifest new worlds as you journey through your psyche.
Event Horizon Studio Light
Be among the stars while your head is in the clouds. This ring light brings cosmic flare to our Earthly atmosphere.
Planet Display
This newly discovered planet encapsulates the philosophy of Odyssey. Complete with a gravity defying structure.
Gamma Ray Laser
Carve a new path that no other can follow. This high intensity laser will allow Odyssey to be known on a planetary level.
Dyson Sphere
With a visionary new approach, Odyssey is in a rare alignment to provide unlimited energy to Earth. Taking humanity to a level two civilization, Kardashev would be proud.
Account Managers:
Gabriela Iraheta Romero, Vanesa Negrete, and Caden McFarland
Art Directors:
Anand Kailasam and Gray Andrus-Merriner
Copywriters:
Dennis Reynolds, Malia Masterson, Caden McFarland, and Courtney Jeffs
Creative Directors:
Benji Brucker and Peter Yue
Strategists:
Dylanne Easter and Jackson Hunter
Media Planner:
Nathan Perez-Romero
Brand Book Production:
Anand Kailasam
Created By:
FIR NW