Fire Lily Coffee
Creative Direction / Brand Identity / Research
Expressive brand identity that champions the vibrancy of Kenyan communities. As well as the coffee they meticulously produce.
OVERVIEW
Delivered a cohesive brand identity and brand book which explains the visual systems in depth. We also included packaging, web design, social media, and signage.
PROJECT
Revitalized passion for the brand by engaging with its customers more authentically. Received an award and various news stories covering both Fire Lily and Student Work.
RESULT
Origin
Fire Lilies are a prominent flower found in Kenya. They are often viewed as a symbol of resilience because they only grow from the ashes of forest fires when rainfall washes away the debris and the ecosystem recovers.
Influence
The art direction takes influence from Neo-Expressionism and Kenyan street art from the ‘90s. Combined with a tone of voice that has just as much character as the coffee and you have a recipe for a brand that can spark change for generations.
Kenyan Bold
A tribute to all of the brilliant minds who have championed Kenya. To those who are unapologetically daring and uplift communities. Despite others limiting their true purpose.
Account Managers:
Lexyy Trinidad and Luke Rinella
Strategists:
Michael Koach, Isabel Phillips, Zoe Kimmel, and Elis Bell
Media Planners:
Carolina Chaves Barrios, Angela Vang, and Zach Horton
ACDs:
Pema Thangzur and Anand Kailasam
Copywriters:
Maya Lishka, Jaiden Armitage, and Eric Ucan
ECDs:
Guy Ragnetti and Scott Clum
Art Directors:
Kate Kolakowski, Niik Ingram, and Erik Hernandez Juan
Client:
Francis Kungu (Fire Lily Coffee)